Google has beefed up its design team with the acquisition of the app prototyping firm, its second following last year’s purchase of RelativeWave, the company behind Form.
“We’re thrilled to announce that Pixate has joined Google! Pixate adds to our ongoing effort to develop new design and prototyping tools, including Form 1.3,” Google said in an announcement on Wednesday.
The Y-Combinator-based company Pixate emerged in 2013 as an iOS-only UI design platform, and used an early investment round to expand its reach to Android developers too. Its initial pitch was to bring the rapid iteration of the web to native apps, and reduce the number of hours developers spent in Adobe Photoshop and Xcode.
The company will now join the Google team responsible for Material Design, which has been rolling out to Android and other web products over the past year.
Google describes Pixate as a “visual prototyping platform” for creating complete app prototypes that run natively in iOS and Android, as well as crafting realistic choreographed interactions. It’s also used for collaborating across product teams by sharing those experiences on different devices.