Negari recently proved a successful SEO test in using new domains with his soon-to-be available .CARS. “First and foremost, we’re establishing the foundation of .CARS as an authoritative namespace that search algorithms will quickly recognize,” said Negari.

With .CARS, domain registrars will charge a premium of $2,500 – $3,000 per domain registration. That may sound like a lot, but according to Negari it comes with large benefits for auto dealers, manufacturers and related industry suppliers.

“It is paramount for us to ensure a clean and secure namespace in .CARS. We are implementing security scans and monitoring to prevent cybersquatting, phishing, or other malicious activities by bad actors. By doing this we provide a clear signal to internet users and to Google’s search algorithm to trust the .CARS top level domain. This aligns perfectly with all companies within the automotive industry to further their digital marketing efforts.”

To prove his point, he wanted to ensure that the .CARS top level domain would not cause an SEO blip for companies so before launching he put out a test case.

Working with a boutique supercar manufacturer out of Southern California, Lucra Cars, he carefully followed Google’s webmaster guidelines for moving to a new domain name.

“We focused on end user transition, followed the simple rules set out by Google, and it worked,” said Negari. “We notified Google of the new URL, made it a permanent redirect and the new site was live instantly.”

They took LucraCars.com and permanently redirected to Lucra.Cars. “Initially, if you Googled ‘Lucra’ or ‘Lucra cars’ it would still show the .COM even though it linked to the new site Lucra.Cars. Today, Lucra.Cars ranks number one organically, which means they don’t have to buy ads for that premium placement.”

Source: Case study: will new domain extensions provide an SEO boost? | SEW