Understanding our love of visual content

By |2020-01-27T17:26:58+00:00April 22nd, 2016|Google|

We are experiencing an omnipresent visual domination lately and it's not expected to change any time soon. So what makes us love visual content? Whether it's an image, or a video, people prefer consuming information in a visual form, as it's more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content and any type of it may enhance a post's performance. Types of [...]

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Alphabet planning to build high-tech digital district

By |2016-04-22T11:40:21+01:00April 22nd, 2016|Google|

Since Alphabet (the company formerly known as Google Inc) launched Sidewalk Labs last year, everyone has been wondering what exactly this “lab” does. Aside from a general description on the website stating it was “building a platform and a set of urban applications to accelerate innovation in cities”, there were no specifics. Until now. Tech website the Information reports on Sidewalk Labs' intention to create an entire “digital district” [...]

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Apple warns of a new phishing scam

By |2020-01-27T17:29:15+00:00April 21st, 2016|Google|

Apple is warning customers of a new phishing scam targeting iOS device owners. Some Apple product owners have reported receiving an e-mail telling them that their Apple ID has expired. It then provides them with a link to confirm their Apple ID. Naturally, those who receive the message are being warned not to clock on the link. This takes them to a webpage, which requests their iCloud username [...]

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Fake Irish Water emails and six other common online scams

By |2016-04-19T13:54:54+01:00April 19th, 2016|Google|

You would almost feel sorry for the scam artists who chose Irish Water as their phishing bait. Bogus promises of tax back or fake offers of cheap electricity or the lure of free holidays somewhere lovely are one thing, but how many of us would race to give the State's most toxic utility more information? The scammers hoped there would be loads of us when they targeted Irish [...]

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Fake Irish Water emails and six other common online scams

By |2016-04-19T13:53:05+01:00April 19th, 2016|Google|

You would almost feel sorry for the scam artists who chose Irish Water as their phishing bait. Bogus promises of tax back or fake offers of cheap electricity or the lure of free holidays somewhere lovely are one thing, but how many of us would race to give the State's most toxic utility more information? The scammers hoped there would be loads of us when they targeted Irish [...]

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The Most Expensive Keywords

By |2020-01-27T17:33:07+00:00April 15th, 2016|Google|

The Most Expensive PPC Keywords How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. WordStream conducted some research and find out what the most expensive keywords are in Google. Some of their results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) were surprising. Top 10 Most Expensive Google Keywords The Top 10 [...]

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How Google ranks your business for local search

By |2020-01-27T17:46:13+00:00April 5th, 2016|Google|

Relevance How well does your local listing match what someone is searching for? Reason one why your business information should always be fully detailed and accurate. Distance How close are you to the person searching for a particular term? Remember relevance will always be the stronger signal. If a business is further away from a searcher's location, but is more likely to have what they're looking for than [...]

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