Google has launched a free version of its music streaming service, as it sought to upstage the debut of Apple’s rival service next week.

Google Play Music has offered a $9.99 per month subscription service for two years but this is the first time a free version of the streaming service has been introduced. It is available online and will be on Android and iOS by the end of the week, Elias Roman, Google product manager, said.

Apple said earlier this month it would launch a music streaming service on June 30th for $9.99 per month along with a $14.99 per month family plan, with a free three-month trial.

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“We believe this is a play that will expose a lot of people to the service,” Mr Roman said in an interview.Unlike Google’s subscription music service, the free service will carry ads, be unavailable offline and exclude certain songs.

Mr Roman said millions of people look at Google Play Music each month but are not ready to pay for a subscription. By offering a free version of the service, he said, the search engine hopes more people will be compelled to pay for an upgraded version.

Ted Cohen, managing partner of TAG Strategic, a digital entertainment consultancy, said the timing of Google’s launch was strategic.“

It’s a smart time to do it with all the attention around Apple,” Mr Cohen said. “If they did it absent the Apple service, it wouldn’t be the same story.”

Source: Google upstages Apple with launch of free streaming service