We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?
Whether it’s an image, or a video, people prefer consuming information in a visual form, as it’s more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content and any type of it may enhance a post’s performance.
Types of visual content
Visual content is a broad term that includes many types of content and the main ones are:
- Images (photography, quotes, memes, screenshots, GIFs, etc)
- Data graphs
All of them can be very engaging and a mixed use of them can create an effective content marketing strategy, provided that they are used appropriately for each medium, always by taking the audience into consideration.
Read more at source: Understanding our love of visual content | Search Engine Watch