About Paul

I love the work because I am tested every day to achieve sales for clients’ websites. No two days are the same at thehostingpool.com as Google likes to keep me on my toes by continually changing its algorithm! At the core of everything we do is customer happiness. This boils down to communicating what we are doing and having a clear plan for achieving each client’s promotional online goals. Web design for small businesses is my passion. Great design and a well optimised website will get you found every time. Check out one of our client’s eCommerce websites to get a flavor of what we could achieve for you

Listen to the High Vis Podcast for all your Digital Marketing News

By |2020-10-19T17:28:23+01:00June 18th, 2020|Podcasting, thehostingpool company services|

All the Latest Digital Marketing News on the High Vis Podcast Please check out all the latest digital marketing news on our digital marketing podcast, The High Vis. Podcasting is a great way to listen to content on the go. You can pick a time and place to catch up on all the latest news and information. "70% of Americans have listened to podcasts, representing [...]

The Importance of a Free SEO Audit for Your Business

By |2020-05-29T15:11:05+01:00May 26th, 2020|SEO|

A Free SEO Audit Why should you implement a free SEO Audit for your business? SEO, (Search Engine Optimisation) is the process by which you optimise your website in order get it found on all the main search engines. This optimisation takes place on and off your website. On the website is where you check the performance of your keywords and the levels of traffic they are [...]

Starting An Online Business 2021 – 2022 Part 1

By |2021-09-07T12:48:39+01:00April 13th, 2020|Online Business|

Starting An Online Business "Since the pandemic began, 86% of Irish SME's have seen an increase in their online sales" If you have been thinking of starting an online business for 2021 into 2022, then the Covid-19 pandemic may have been the push that encouraged you to get this process going Starting an online business and the steps you need to take Some form of remote working [...]

thehostingpool has Article Published in Prestigious Legal Journal

By |2020-04-03T17:38:01+01:00April 3rd, 2020|thehostingpool company services|

thehostingpool.com strengthens its ties with the legal profession thehostingpool is delighted to announce that we have had an article recently published in the Brief ,the official publication of the Irish Institute of Legal Executives. The article, written by our Digital Marketing and IT Specialist, Pat Hughes, details the best practice approaches for legal businesses when it comes to designing, promoting and securing their businesses online. Strong Connections [...]

Everything up in the Eir – the True Cost of Free Services

By |2020-04-02T09:48:26+01:00March 4th, 2020|Domain Registration, Hosting, thehostingpool company services|

It cannot have escaped your notice if you live in Ireland that eir (telecommunications company) recently informed its email users if they didn't start spending  €5.99 by the end of March 2020 for their email accounts, then their accounts would be deleted. This action has reignited the debate over the perceived value  you receive from a free service and what are the hidden costs to the same [...]

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Setting Up A Small Online Business 2020 – The Essential Steps (Part 2 )

By |2020-04-02T09:48:26+01:00January 8th, 2020|Online Business|

In the next part in our Setting Up A Small Online Business 2020 - The Essential Steps, we need to look at the subject of goals. Goals are essential if you want to measure the success of a website. Without goals success boils down to your word against someone else's. This is not an approach we'd recommend as a digital strategy! If you can't measure it, you can't [...]

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Setting Up A Small Online Business 2020 – The Essential Steps (Part 1)

By |2020-04-02T09:48:26+01:00January 3rd, 2020|Online Business|

A happy new year to all our customers and followers. We hope you all have a prosperous and successful new year. We just want to give you the heads up on an article we have just published on our LinkedIn company page focusing in on setting up a small online business in 2020https://bit.ly/35lUhKC This article will form part of a series, with part 2 coming next week. We [...]

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Types of Content Marketing for Small Businesses

By |2020-04-02T09:48:26+01:00July 25th, 2019|Google|

So  far in this series of blog posts we have looked at the general qualities and characteristics of what makes good quality, laser focused content. To conclude, in this article we are going to be more specific and look at the different types of content marketing formats you should be using to attract the widest possible audience to your website. High Quality Content Content Before we do lets [...]

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Small Business eCommerce

By |2020-11-26T10:37:01+00:00June 27th, 2019|Google|

As the Internet continues to evolve and the infrastructure to host websites continues to improve, small business eCommerce is beginning to increase. However, a recent report from the IE Domain Registry (IEDR), Ireland's domain registration service, showed that there is still a lot more that can be done. Only 30% of SME's can take orders through their website For example, the report highlighted the fact that 73% [...]

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Content Marketing – The Foundations – Part 2

By |2020-04-02T09:48:27+01:00June 7th, 2019|Google|

In the last article we wrote about Content  Marketing,  we discussed the specifics of what makes good quality, laser focused content that will engage and inform your customers. In this post we look at what the general characteristics of an excellent content marketing strategy should be.    Quality Counts I get asked on, a fairly frequent basis, what does it take to write high quality, perfectly optimised pieces [...]

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