In the last article we wrote about Content Marketing, we discussed the specifics of what makes good quality, laser focused content that will engage and inform your customers. In this post we look at what the general characteristics of an excellent content marketing strategy should be. Quality Counts I get asked on, a fairly frequent basis, what does it take to write high quality, perfectly optimised pieces [...]
Content Marketing for Small Business plays a crucial role in any SEO strategy. How does SEO manifest itself to the people you wish to target? Over the next while you'll hear me talk a lot about content and content marketing. But what does the concept of creating content actually involve? Well according to the Content Marketing Institute it is a way of: ‘Distributing valuable, relevant and consistent content to [...]
We want to warn all our Irish clients of a domain registration scam from dnsIreland.orgBe on the lookout for scam emails from “DNS Ireland” (specifically dnsireland.org). The company claims to be “founded in 2009 in the heart of Dublin”, however their website domain was only registered in August 2018 and their directors are based in the Netherlands. The emails claim that someone has attempted to register a domain [...]
If you paid top dollar for the iPhone X and Apple Inc's other flagship smartphones expecting the fastest mobile internet speeds around, you won't like these results. Apple's iPhone 8, iPhone 8 Plus and USD1,000 iPhone X trail the latest smartphones from Samsung Electronics Co and Alphabet Inc's Google in download speeds, according to data from Ookla LLC, a company that provides the most popular online service for [...]
Saturday 30th June 2018 marked a significant change to how the Internet communicates. An old security protocol TLS version 1.0 was phased out, and this might cause issues for anyone hasn't updated their computer's operating system, web browser or email software in the last few years. If you find any issues utilising or connecting to any piece of software on/after 30th June, in the first instance please contact [...]
If you've been following the news around Cambridge Analytica, the data consultancy firm hired by the Donald Trump campaign for the 2016 US election that harvested the data of up to 50 million Facebook users without their permission through data collected from third-party apps, you may want to know how to make sure that something similar isn't happening to you. Here's what you need to do: Go to [...]
Smiling emoticons in work related e-mails portray low competence, according to a new study. The paper published in the journal Social Psychological and Personality Science on July 31 also suggested such emojis could undermine information sharing and may not create a positive reaction regarding the communication. The study was conducted by researchers from Ben-Gurion University of the Negev (BGU), Beer-Sheva, Israel; University of Haifa, Israel; and Amsterdam University, The Netherlands. They conducted a series of experiments [...]
Able to make Skype calls During testing, the team was able to make a number of Skype calls on the handset made of commercial, off-the-shelf components that can receive and transmit speech and communicate with a base station. “We've built what we believe is the first functioning cellphone that consumes almost zero power,” said co-author of the paper, Shyam Gollakota. “To achieve the really, really low power consumption [...]
Lawyers of the future will need to understand coding and the opportunities it can create, according to leading Irish law firm, Matheson. The comments were made by Matheson Litigation Partner and Leader of the Matheson Smart Programme, Rebecca Ryan, at the launch of Smart Week, the firm's annual forum dedicated to promoting innovative thinking and the creation of new efficiencies, as well as showcasing new technology products [...]
SMEs with a website make an additional €24,000 a year, new survey finds Irish SMEs with a website receive an average of 22 additional jobs a year, with each job worth an average of almost €1,100, according to new IEDR research; 71 percent of consumers are more likely to purchase goods and services from an SME that has a website; Three-quarters of consumers think it is frustrating when [...]
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