So  far in this series of blog posts we have looked at the general qualities and characteristics of what makes good quality, laser focused content. To conclude, in this article we are going to be more specific and look at the different types of content marketing formats you should be using to attract the widest possible audience to your website. High Quality Content Content Before we do lets [...]

In the last article we wrote about Content  Marketing,  we discussed the specifics of what makes good quality, laser focused content that will engage and inform your customers. In this post we look at what the general characteristics of an excellent content marketing strategy should be.    Quality Counts I get asked on, a fairly frequent basis, what does it take to write high quality, perfectly optimised pieces [...]

Content Marketing for Small Business plays a crucial role in any SEO strategy. How does SEO manifest itself to the people you wish to target? Over the next while you'll hear me talk a lot about content and content marketing. But what does the concept of creating content actually involve? Well according to the Content Marketing Institute it is a way of: ‘Distributing valuable, relevant and consistent content to [...]

If you paid top dollar for the iPhone X and Apple Inc's other flagship smartphones expecting the fastest mobile internet speeds around, you won't like these results. Apple's iPhone 8, iPhone 8 Plus and USD1,000 iPhone X trail the latest smartphones from Samsung Electronics Co and Alphabet Inc's Google in download speeds, according to data from Ookla LLC, a company that provides the most popular online service for [...]

Smiling emoticons in work related e-mails portray low competence, according to a new study. The paper published in the journal Social Psychological and Personality Science on July 31 also suggested such emojis could undermine information sharing and may not create a positive reaction regarding the communication. The study was conducted by researchers from Ben-Gurion University of the Negev (BGU), Beer-Sheva, Israel; University of Haifa, Israel; and Amsterdam University, The Netherlands. They conducted a series of experiments [...]

Google is planning to add an ad blocker to Chrome, its web browser, and to possibly turn it on by default for all users. That seems counter-intuitive for a company that makes the majority of its revenue (read: all the monies) from advertising, but it could actually be a way to beat blockers by becoming one itself, per a new Wall Street Journal report that first reported the [...]

Google believes the new tool will be a more convenient way for people to let someone know where they are without having to text or call them. The Mountain View, California, company has set up the controls so individuals can decide with whom they want to share their whereabouts and for how long — anywhere from a few minutes to indefinitely. But location sharing in one of the [...]