Types of Content Marketing for Small Businesses

By |2020-04-02T09:48:26+01:00July 25th, 2019|Google|

So  far in this series of blog posts we have looked at the general qualities and characteristics of what makes good quality, laser focused content. To conclude, in this article we are going to be more specific and look at the different types of content marketing formats you should be using to attract the widest possible audience to your website. High Quality Content Content Before we do lets [...]

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Small Business eCommerce

By |2020-04-02T09:48:27+01:00June 27th, 2019|Google|

As the Internet continues to evolve and the infrastructure to host websites continues to improve, small business eCommerce is beginning to increase. However, a recent report from the IE Domain Registry (IEDR), Ireland's domain registration service, showed that there is still a lot more that can be done. Only 30% of SME's can take orders through their website For example, the report highlighted the fact that 73% of [...]

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Content Marketing – The Foundations – Part 2

By |2020-04-02T09:48:27+01:00June 7th, 2019|Google|

In the last article we wrote about Content  Marketing,  we discussed the specifics of what makes good quality, laser focused content that will engage and inform your customers. In this post we look at what the general characteristics of an excellent content marketing strategy should be.    Quality Counts I get asked on, a fairly frequent basis, what does it take to write high quality, perfectly optimised pieces [...]

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The Foundations of Content Marketing for Small Business – Part 1

By |2020-04-02T09:48:27+01:00May 17th, 2019|Google|

Content Marketing for Small Business plays a crucial role in any SEO strategy. How does SEO manifest itself to the people you wish to target? Over the next while you'll hear me talk a lot about content and content marketing. But what does the concept of creating content actually involve? Well according to the Content Marketing Institute it is a way of: ‘Distributing valuable, relevant and consistent content to [...]

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Scam alert: Dutch firm behind “DNS Ireland” spam emails

By |2020-04-02T09:48:27+01:00January 11th, 2019|Google|

We want to warn all our Irish clients of a domain registration scam from dnsIreland.orgBe on the lookout for scam emails from “DNS Ireland” (specifically dnsireland.org). The company claims to be “founded in 2009 in the heart of Dublin”, however their website domain was only registered in August 2018 and their directors are based in the Netherlands. The emails claim that someone has attempted to register a domain [...]

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Apple’s iPhones trail Samsung, Google devices in Internet speeds

By |2020-04-02T09:48:27+01:00July 31st, 2018|Google|

If you paid top dollar for the iPhone X and Apple Inc's other flagship smartphones expecting the fastest mobile internet speeds around, you won't like these results. Apple's iPhone 8, iPhone 8 Plus and USD1,000 iPhone X trail the latest smartphones from Samsung Electronics Co and Alphabet Inc's Google in download speeds, according to data from Ookla LLC, a company that provides the most popular online service for [...]

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Using Smiley Faces In Work Emails Portrays Low Competence

By |2020-04-02T09:48:27+01:00August 15th, 2017|Google|

Smiling emoticons in work related e-mails portray low competence, according to a new study. The paper published in the journal Social Psychological and Personality Science on July 31 also suggested such emojis could undermine information sharing and may not create a positive reaction regarding the communication. The study was conducted by researchers from Ben-Gurion University of the Negev (BGU), Beer-Sheva, Israel; University of Haifa, Israel; and Amsterdam University, The Netherlands. They conducted a series of experiments [...]

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Lawyers of the future will need an understanding of coding

By |2020-04-02T09:48:27+01:00June 23rd, 2017|Google, Tech|

  Lawyers of the future will need to understand coding and the opportunities it can create, according to leading Irish law firm, Matheson. The comments were made by Matheson Litigation Partner and Leader of the Matheson Smart Programme, Rebecca Ryan, at the launch of Smart Week, the firm's annual forum dedicated to promoting innovative thinking and the creation of new efficiencies, as well as showcasing new technology products [...]

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Google said to be planning a built-in ad blocker for Chrome

By |2020-04-02T09:48:27+01:00April 20th, 2017|Google|

Google is planning to add an ad blocker to Chrome, its web browser, and to possibly turn it on by default for all users. That seems counter-intuitive for a company that makes the majority of its revenue (read: all the monies) from advertising, but it could actually be a way to beat blockers by becoming one itself, per a new Wall Street Journal report that first reported the [...]

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Google Maps already tracks you; now other people can too

By |2020-04-02T09:48:27+01:00March 27th, 2017|Google|

Google believes the new tool will be a more convenient way for people to let someone know where they are without having to text or call them. The Mountain View, California, company has set up the controls so individuals can decide with whom they want to share their whereabouts and for how long — anywhere from a few minutes to indefinitely. But location sharing in one of the [...]

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